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| Quality pay per click advertising |
By:
Jeremy Miller |
Pay per click advertising is how Google made money once they launched their search engine. What pay per click (PPC) advertising allowed Google to do was give people with limited resources a chance to make the most of their advertising budgets. Prior to PPC the only options that people had when it came to advertising their website was either banner ads or inserting links to their website on popular websites. Such limited advertising opportunities made it impossible for webmasters to advertise their websites on a much larger scale, and it was only when people started marketing websites for a particular audience via PPC that internet marketing matured into what it is today.
PPC works on a very simpler principle, every time a user searches for a website he types in a phrase on Google or any other search engine. For example, if a person is looking for Used Cars, he will probably type in “Used cars” in the search box in Google. What Google does is display text ads for used cars along with the ‘organic’ search results for the keyword. So a website that deals in used cars will naturally be interested every time a user searches for used cars in Google or other search engines (Yahoo also has a similar advertising campaign).
Every time a user clicks on a PPC ad, the person hosting the ad has to pay a certain amount to the search engine. Essentially the search engine makes money only when a user clicks on the PPC ad. Although it is a mutually beneficial arrangement for both the search engine and the webmaster, there was a fundamental flaw in the concept of PPC advertising. A competing website could actually hire people that were paid to click on the competition’s ads. In hiring people that got paid to click on competing ads, a competing company used to rake up thousands of dollars a day in false advertising costs for the competition. Similarly an internet marketing firm can actually hire people to click on PPC advertisements, and make it look like that their paid advertising campaign was successful. Hiring people that are paid to click on advertisements can be misused not just by competing webmasters but also by internet marketing firms.
Search engines have come up with a solution, tracing the IP address of every single click, so people that are being paid to click on the same advertisement over and over again will be traced instantly. There is no denying that PPC advertising has by far more advantages than disadvantages. Any webmaster looking to market their website in earnest must consider PPC ads a viable option.
Another important thing to remember is that people can also get paid to click on ads not for misleading search engines. People actually get paid to click on ads for reviewing the ads and to see if the ads are actually as catchy or attractive as they are supposed to be. In fact people have already started making enough money by being paid to click on ads that they have started using it as an additional means to supplement their income. |
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